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How to run Facebook Ads for beginners

Step 1: Create a Meta Business Account

Go to Meta Business Suite and create an account.
Set up:

• Business Manager
• Ad Account
• Facebook Page
• Payment Method

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Step 2: Define Your Objective

Inside Ads Manager, choose a campaign objective:

• Awareness – Brand visibility
• Traffic – Website visits
• Engagement – Likes, comments, shares
• Leads – Form submissions
• Sales/Conversions – Purchases

For beginners, start with Traffic or Engagement to test.

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Step 3: Identify Your Target Audience

Target by:

• Location (e.g., Nigeria, Lagos)
• Age & gender
• Interests (e.g., business, fitness, skincare)
• Behaviors

Be specific. Don’t target “everyone.”

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Step 4: Set Your Budget

Start small:

• ₦3,000–₦10,000 daily for testing
  Choose:
• Daily budget (recommended for beginners)

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Step 5: Create Your Ad

You need:

• Clear headline
• Strong image or short video
• Persuasive primary text
• Clear Call-To-Action (e.g., “Shop Now”)

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Step 6: Launch and Monitor

Track:

• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversions
• Return on Ad Spend (ROAS)

Pause poor-performing ads and scale winners.

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